Avios had a problem that many people collect without spending or even
realising the amount they're building up.
The best way to convince them seemed to be via their family friends letting
them know all the great things they could be doing together. In a digital
first we let them use our advertising space to bombard their loved one
with 'good spam', as the chap in the film below explains.
People were led to a microsite where they could create a personalised banner ad that would follow their loved one around, popping up all over the internet.
The best entrants were shot and ran as press and posters.
