Scottish Widows / Change Your Life In An Hour
I found out all it took to plan your pension was an hour. So we created changeyourlifeinanhour.co.uk
The advertising led with the inspirational stories of three people who changed their life in an hour.
This was accompanied by a press and outdoor campaign that first inspired people to change their life...
...and then intrigued them as to what's involved.
This all pushed to changeyourlifeinanhour.co.uk, a website that would take exactly one hour to use with a customised experience for each user (it's no longer fully active). Depending on their age it provided inspirational stories, bespoke calculators and talked them through the next steps.
This was filled with tools, content and stories that softly advised people on making the most of their retirement and pension.