https://mishanewby.com Misha Newby Fri, 26 Nov 2021 12:17:02 +0000 https://mishanewby.com en https://mishanewby.com/SELECTED-WORK Wed, 09 Jun 2021 15:43:52 +0000 Misha Newby https://mishanewby.com/SELECTED-WORK https://mishanewby.com/ABOUT Tue, 08 Mar 2016 19:58:24 +0000 Misha Newby https://mishanewby.com/ABOUT As far as I can tell, no one really cares about adverts. Either that or they hate them.So we’d better tell the truth.Keep it simple (not stupid).Don’t be boooooring.And make it look nice. Easy. Right? CONTACTmisha.newby@btinternet.com EXPERIENCE Dentsu Creative Creative Director (Jan 26 - Present) Freelance Creative Director&nbsp;R/GA London, Ogilvy UK, Gotham NYC, McCann Paris, Dentsu Creative, McCann London (Nov 23 - Dec 25) McCann London Contract Creative Director (Sep 21 - Nov 23) MullenLowe London (following 101 merger)Creative Director (2020 - 2021)Creative Lead (2018 - 2020) Senior Creative&nbsp; (2017 - 2018) 101 LondonSenior Creative (2015 - 2017)Creative (2012 - 2015) Mother LondonCreative (2011 - 2012) https://mishanewby.com/eBay-Buy-A-Thing-Sell-A-Thing Fri, 26 Nov 2021 12:17:02 +0000 Misha Newby https://mishanewby.com/eBay-Buy-A-Thing-Sell-A-Thing eBay / Buy A Thing Sell A Thing With eBay there’s a better, more circular way of shopping than constantly buying new and throwing old. We wrote a little song to tell people about it. Sorry if it gets stuck in your head.&nbsp; https://mishanewby.com/National-Art-Pass-Slideshow Wed, 02 Jun 2021 14:28:31 +0000 Misha Newby https://mishanewby.com/National-Art-Pass-Slideshow National Art Pass / Slideshow Created specifically for cinema this one was a while coming. Written before we’d heard of Covid, shot in lockdown and released afterwards, more relevant than ever.As well as CD’ing, I directed it through Academy. https://mishanewby.com/British-Heart-Foundation-Boy-Swear-Jar Tue, 23 Apr 2019 18:25:15 +0000 Misha Newby https://mishanewby.com/British-Heart-Foundation-Boy-Swear-Jar British Heart Foundation / Boy The British Heart Foundation wanted to talk about why their research starts with the heart, but it doesn't stop there. It can be a complex message and the only person who’d talk quickly enough to get it all in is an excitable little boy. The campaign was so successful we were asked to follow it with something more focused on fundraising. These were each supported with social films by ‘Billy’.&nbsp;&nbsp;&nbsp;&nbsp; https://mishanewby.com/Avios-Landmarks Thu, 16 Feb 2017 12:27:17 +0000 Misha Newby https://mishanewby.com/Avios-Landmarks Avios / Landmarks Avios means you can turn your everyday shopping into travel. <img width="4500" height="8000" width_o="4500" height_o="8000" data-src="https://freight.cargo.site/t/original/i/d2aa374e62e913b409e16a7eee6442b95d6254e4448bd6d9c78153ce3130cf9a/Pisa.jpg" data-mid="110303799" border="0" src="https://freight.cargo.site/w/1000/i/d2aa374e62e913b409e16a7eee6442b95d6254e4448bd6d9c78153ce3130cf9a/Pisa.jpg" /> <img width="5000" height="2500" width_o="5000" height_o="2500" data-src="https://freight.cargo.site/t/original/i/08e0fe14b54bd6dd99a7d29b9420214a4809c28fdb166fcbe7094eb8e9548db5/Colloseum_o.jpg" data-mid="110303793" border="0" src="https://freight.cargo.site/w/1000/i/08e0fe14b54bd6dd99a7d29b9420214a4809c28fdb166fcbe7094eb8e9548db5/Colloseum_o.jpg" /> <img width="4500" height="8000" width_o="4500" height_o="8000" data-src="https://freight.cargo.site/t/original/i/06e92900436a4b348128cba6620b4c8c4b998e988bfcd9302f5fbce331c51bbe/Liberty.jpg" data-mid="110303796" border="0" src="https://freight.cargo.site/w/1000/i/06e92900436a4b348128cba6620b4c8c4b998e988bfcd9302f5fbce331c51bbe/Liberty.jpg" /> https://mishanewby.com/Dole-Keep-Growing Wed, 29 Mar 2017 17:42:47 +0000 Misha Newby https://mishanewby.com/Dole-Keep-Growing Dole / Keep Growing Dole didn't create fruit - nature did. The TV campaign was created (almost) entirely in camera and features the voice of legendary beat poet John Giorno. This was supported with print and posters featuring frozen fruit we filled with plastic explosives and detonated. <img width="3366" height="5047" width_o="3366" height_o="5047" data-src="https://freight.cargo.site/t/original/i/1a00f72766adc765ecee157551cd981e18b4b9936357acc715115c504f75e870/Dole-Pinapple.jpg" data-mid="110303806" border="0" src="https://freight.cargo.site/w/1000/i/1a00f72766adc765ecee157551cd981e18b4b9936357acc715115c504f75e870/Dole-Pinapple.jpg" /> <img width="3392" height="5009" width_o="3392" height_o="5009" data-src="https://freight.cargo.site/t/original/i/1f3281dcd43beead65d446e0a3909c181a2a526729e4114fa40535cce3b6a04d/Dole-Straw_3.jpg" data-mid="110303809" border="0" src="https://freight.cargo.site/w/1000/i/1f3281dcd43beead65d446e0a3909c181a2a526729e4114fa40535cce3b6a04d/Dole-Straw_3.jpg" /> https://mishanewby.com/Kettle-Chips-Lovingly-Crafted Tue, 08 Mar 2016 20:27:47 +0000 Misha Newby https://mishanewby.com/Kettle-Chips-Lovingly-Crafted Kettle Chips / Lovingly Crafted Kettle Chips are the only major brand to be cooked by hand. We enlisted all sorts of amazing British craftspeople to help show this. <img width="750" height="1024" width_o="750" height_o="1024" data-src="https://freight.cargo.site/t/original/i/6e7dab04f10b535386246ba502bffc56fc6428dc86073134822abb607b8f10d5/Kettle-Finals-glass-750x1024.jpg" data-mid="110303822" border="0" src="https://freight.cargo.site/w/750/i/6e7dab04f10b535386246ba502bffc56fc6428dc86073134822abb607b8f10d5/Kettle-Finals-glass-750x1024.jpg" /> <img width="750" height="1024" width_o="750" height_o="1024" data-src="https://freight.cargo.site/t/original/i/12135dc8754d21965231e8ec61b379279e1aca1d518c7bb4ae77decb56519b6a/Kettle-Finals-sculp-750x1024.jpg" data-mid="110303823" border="0" src="https://freight.cargo.site/w/750/i/12135dc8754d21965231e8ec61b379279e1aca1d518c7bb4ae77decb56519b6a/Kettle-Finals-sculp-750x1024.jpg" /> <img width="750" height="1024" width_o="750" height_o="1024" data-src="https://freight.cargo.site/t/original/i/618a190060f622166e4071c535f90003989ee42ac7ac0ee41c5af9097456b9cc/Kettle-Finals-wood-750x1024.jpg" data-mid="110303824" border="0" src="https://freight.cargo.site/w/750/i/618a190060f622166e4071c535f90003989ee42ac7ac0ee41c5af9097456b9cc/Kettle-Finals-wood-750x1024.jpg" /> <img width="750" height="1024" width_o="750" height_o="1024" data-src="https://freight.cargo.site/t/original/i/4ce8796d5ee7a9290867eb462bcfd31c205c0f08ed56f4d2043b667bc5af929e/Master-UK-Sweet-Chilli-HR-750x1024.jpg" data-mid="110303826" border="0" src="https://freight.cargo.site/w/750/i/4ce8796d5ee7a9290867eb462bcfd31c205c0f08ed56f4d2043b667bc5af929e/Master-UK-Sweet-Chilli-HR-750x1024.jpg" /> <img width="703" height="959" width_o="703" height_o="959" data-src="https://freight.cargo.site/t/original/i/10a659052a76fad6971e6344ea0038bacb782de6a3211bd1c69ef871e68bf8bf/Kettle-Chips-Vegetable-Chips-Press-Advertising_3.jpg" data-mid="110303835" border="0" src="https://freight.cargo.site/w/703/i/10a659052a76fad6971e6344ea0038bacb782de6a3211bd1c69ef871e68bf8bf/Kettle-Chips-Vegetable-Chips-Press-Advertising_3.jpg" /> <img width="888" height="1210" width_o="888" height_o="1210" data-src="https://freight.cargo.site/t/original/i/86c34f06c581908d9f61784da1d74e4931b1e8049659770d8a068394f7c242a2/Metal.jpg" data-mid="110303832" border="0" src="https://freight.cargo.site/w/888/i/86c34f06c581908d9f61784da1d74e4931b1e8049659770d8a068394f7c242a2/Metal.jpg" /> https://mishanewby.com/Byron-Proper-Hamburgers Tue, 08 Mar 2016 20:30:55 +0000 Misha Newby https://mishanewby.com/Byron-Proper-Hamburgers Byron / Proper Hamburgers Only one thing stays consistent at Byron - their dedication to the perfect burger. <img width="724" height="1024" width_o="724" height_o="1024" data-src="https://freight.cargo.site/t/original/i/90ff7b00829f372e2037ddeeb428a546b9b8f1c6167e67cd9c036e54efcc7b2c/Master-Byron-Medium-RGB-724x1024.jpg" data-mid="110303845" border="0" src="https://freight.cargo.site/w/724/i/90ff7b00829f372e2037ddeeb428a546b9b8f1c6167e67cd9c036e54efcc7b2c/Master-Byron-Medium-RGB-724x1024.jpg" /> <img width="724" height="1024" width_o="724" height_o="1024" data-src="https://freight.cargo.site/t/original/i/ba340497429eba329f4b6d33d9524489f4aa7c3cc0dd2aac81fa41b9d043d3cc/Byron-Posters-Creative-RGB-724x1024.jpg" data-mid="110303842" border="0" src="https://freight.cargo.site/w/724/i/ba340497429eba329f4b6d33d9524489f4aa7c3cc0dd2aac81fa41b9d043d3cc/Byron-Posters-Creative-RGB-724x1024.jpg" /> <img width="724" height="1024" width_o="724" height_o="1024" data-src="https://freight.cargo.site/t/original/i/d706293e862d8d0a1fe5083cc5fc2e7b5d84cce9acae45e5b20a0b0ca4070bcd/Master-Home-of-the-Byron-RGB-724x1024.jpg" data-mid="110303849" border="0" src="https://freight.cargo.site/w/724/i/d706293e862d8d0a1fe5083cc5fc2e7b5d84cce9acae45e5b20a0b0ca4070bcd/Master-Home-of-the-Byron-RGB-724x1024.jpg" /> <img width="724" height="1024" width_o="724" height_o="1024" data-src="https://freight.cargo.site/t/original/i/046acfba109d736ec6420ac8bf6fa4f5a982091fd7276c84b43d69fc88cfb1b0/Master-Byron-Sucks-RGB-724x1024.jpg" data-mid="110303846" border="0" src="https://freight.cargo.site/w/724/i/046acfba109d736ec6420ac8bf6fa4f5a982091fd7276c84b43d69fc88cfb1b0/Master-Byron-Sucks-RGB-724x1024.jpg" /> <img width="3508" height="4961" width_o="3508" height_o="4961" data-src="https://freight.cargo.site/t/original/i/c858043f8e3bb50bc9bbaf5d1b648786d471bdff38a32dd3cc58232f34987228/BYRON-ON-DEMAND-POSTERS2.jpg" data-mid="110303856" border="0" src="https://freight.cargo.site/w/1000/i/c858043f8e3bb50bc9bbaf5d1b648786d471bdff38a32dd3cc58232f34987228/BYRON-ON-DEMAND-POSTERS2.jpg" /> <img width="3508" height="4961" width_o="3508" height_o="4961" data-src="https://freight.cargo.site/t/original/i/b9f2c7c40525aca5a6eccb50e338d8bf865e987ce7d40141dce1a97dd975af46/BYRON-ON-DEMAND-POSTERS.jpg" data-mid="110303853" border="0" src="https://freight.cargo.site/w/1000/i/b9f2c7c40525aca5a6eccb50e338d8bf865e987ce7d40141dce1a97dd975af46/BYRON-ON-DEMAND-POSTERS.jpg" /> https://mishanewby.com/Scottish-Widows-Change-Your-Life-In-An-Hour Tue, 08 Mar 2016 22:13:11 +0000 Misha Newby https://mishanewby.com/Scottish-Widows-Change-Your-Life-In-An-Hour Scottish Widows / Change Your Life In An Hour I found out all it took to plan your pension was an hour. So we created changeyourlifeinanhour.co.uk We launched with 3 spots telling the story of how individuals had changed their life in an hour, intriguing the viewer to find out more. This was accompanied by a press and outdoor campaign that first inspired people to change their life... <img width="1024" height="512" width_o="1024" height_o="512" data-src="https://freight.cargo.site/t/original/i/fdc230fd0705dcf7bde9da9b8783e5a9ef3c153d6ac541d6293fb9439de19c58/Scottish-Widows-2015-OOH_48_sheet_xtrack_stature_12th_040315-1.jpg" data-mid="110303860" border="0" data-scale="85" src="https://freight.cargo.site/w/1000/i/fdc230fd0705dcf7bde9da9b8783e5a9ef3c153d6ac541d6293fb9439de19c58/Scottish-Widows-2015-OOH_48_sheet_xtrack_stature_12th_040315-1.jpg" /> ...and then intrigued them as to what's involved. <img width="1024" height="512" width_o="1024" height_o="512" data-src="https://freight.cargo.site/t/original/i/fc44c072f6ca4d458987dedcdd93f63870a63f5d99f42fd428a93bcb497a2932/Scottish-Widows-2015-OOH_48_sheet_xtrack_stature_12th_040315-3.jpg" data-mid="110303861" border="0" data-scale="85" src="https://freight.cargo.site/w/1000/i/fc44c072f6ca4d458987dedcdd93f63870a63f5d99f42fd428a93bcb497a2932/Scottish-Widows-2015-OOH_48_sheet_xtrack_stature_12th_040315-3.jpg" /> This all pushed to changeyourlifeinanhour.co.uk, a website that would take exactly one hour to use with a customised experience for each user (it's no longer fully active). Depending on their age it provided inspirational stories, bespoke calculators and talked them through the next steps. <img width="1024" height="470" width_o="1024" height_o="470" data-src="https://freight.cargo.site/t/original/i/01dd85604a34a556174640837f068d0ad995d7a30ecc43affc1b5e5490f07165/Scottish-Widows-Change-Your-Life-website.jpg" data-mid="110303862" border="0" data-scale="90" src="https://freight.cargo.site/w/1000/i/01dd85604a34a556174640837f068d0ad995d7a30ecc43affc1b5e5490f07165/Scottish-Widows-Change-Your-Life-website.jpg" /> The site was filled with tools, content and stories that softly advised people on making the most of their retirement and pension.